What is World Tourism Day?
World Tourism Day is celebrated globally every year on 27 September. The date marks the adoption of the Statutes of the United Nations World Tourism Organization (UNWTO) in 1970, a milestone that paved the way for coordinated global efforts to promote tourism as a driver of development. The first official World Tourism Day was celebrated in 1980.
The day aims to raise awareness of tourism’s role in cultural exchange, economic growth, job creation, and sustainable development. Each year, UNWTO sets a theme focusing on a pressing issue in tourism – in 2025, the theme is “Tourism and Sustainable Transformation.”
Historical Timeline of World Tourism Day
| Year / Milestone | Theme / Event |
|---|---|
| 1970 | Adoption of UNWTO Statutes |
| 1980 | First World Tourism Day celebrated worldwide |
| 2007 | Theme: “Tourism Opens Doors for Women” |
| 2013 | Theme: “Tourism and Water: Protecting Our Common Future” |
| 2024 | Theme: “Tourism and Peace” |
| 2025 | Theme: “Tourism and Sustainable Transformation” |
Kerala’s Role in Indian Tourism
Houseboat in Kerala Backwaters Kumarakom
Kerala, known worldwide as “God’s Own Country”, is one of India’s most celebrated travel destinations. From lush backwaters and serene beaches to rich cultural traditions, Kerala has become a global example of how tourism can be developed sustainably while preserving local culture.
Kerala has pioneered Responsible Tourism initiatives that engage local communities, protect the environment, and enhance visitor experiences. Tourism is a major contributor to Kerala’s economy, creating jobs, supporting artisans, and boosting rural development.
World Tourism Day Celebrations in Kerala
Kerala celebrates World Tourism Day with a range of activities emphasizing sustainability and community involvement. In 2024, the state launched the Destination Adoption program, where Tourism Clubs across Kerala “adopt” local sites, committing to keep them clean, green, and tourist-friendly. The initiative aligns with UNWTO’s focus on sustainability and responsible travel.
Other events include heritage walks, cultural performances, local food festivals, and eco-awareness campaigns organized by Kerala Tourism and private stakeholders.
India-Wide Celebrations
Across India, the Ministry of Tourism marks World Tourism Day with award ceremonies, launch of new initiatives such as Paryatan Mitra and Paryatan Didi, and recognition of “Best Tourism Villages.” Various states host cultural festivals, craft fairs, and awareness drives encouraging responsible tourism.
Looking Ahead: The Future of Tourism
Tourism faces challenges like climate change, over-tourism, and cultural homogenization. But World Tourism Day reminds us that travel can be transformative if practiced responsibly. Kerala’s Destination Adoption initiative is a glimpse of how the future of tourism can be local, sustainable, and community-driven.
Plan your next trip responsibly. Support local businesses, respect the environment, and make travel a force for good — not just for yourself, but for the world you explore.